MARKETING-CLOUD-ADMINISTRATOR EXAM TIPS - EXAM MARKETING-CLOUD-ADMINISTRATOR TORRENT

Marketing-Cloud-Administrator Exam Tips - Exam Marketing-Cloud-Administrator Torrent

Marketing-Cloud-Administrator Exam Tips - Exam Marketing-Cloud-Administrator Torrent

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q86-Q91):

NEW QUESTION # 86
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

  • A. Products purchased from a competitor.
  • B. Number of items per order.
  • C. Channel preference of customers.
  • D. Last purchase date

Answer: C,D


NEW QUESTION # 87
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

  • A. Marketing Cloud Email Marketing Manager
  • B. Marketing Cloud Channel Manager
  • C. Marketing Cloud Administrator
  • D. Marketing Cloud Regional or Local Administrator

Answer: A,D

Explanation:
Explanation
Marketing Cloud Email Marketing Manager and Marketing Cloud Regional or Local Administrator are two roles, custom or standard, that could be assigned to this user to meet the requirement. Marketing Cloud Email Marketing Manager is a standard role that grants access to Email Studio and its features, such as creating and sending emails, managing subscribers, and tracking email performance. Marketing Cloud Regional or Local Administrator is a custom role that grants access to all business units within a specific region or location, such as North America


NEW QUESTION # 88
A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?

  • A. Company Settings
  • B. Feature Settings
  • C. Security
  • D. Data Management

Answer: D

Explanation:
Explanation
Data Management is where in Setup they could accomplish this task. Data Management is a section in Setup that allows marketers to manage their data sources, imports, exports, and transfers in Marketing Cloud. Data Management includes a subsection called FTP Accounts, where marketers can create and manage their SFTP users and passwords for secure file transfers.


NEW QUESTION # 89
What storage model should be used if a subscriber has more than one value for an attribute?

  • A. Profile Attribute
  • B. Data Extensions
  • C. Lists
  • D. Publication Lists

Answer: B

Explanation:
For handling multiple values for a subscriber attribute effectively:
* Use Data Extensions: Data Extensions provide a flexible and scalable storage model that can accommodate complex data types, including multiple values for a single attribute per subscriber.
* Advantages: Unlike Profile Attributes, which limit each subscriber to a single value per attribute, Data Extensions allow the creation of relational data models that can store multiple entries for individual attributes.


NEW QUESTION # 90
Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

  • A. Contact Builder > Data Sources
  • B. Setup >Data Management > Synchronized Data Extensions
  • C. Setup > Apps > Salesforce Integration
  • D. Contact Builder > Data Extensions > Synchronized Data Extensions

Answer: B

Explanation:
To configure Sales Cloud objects to be synced and leveraged in Marketing Cloud, the Marketing Cloud admin should navigate to "Setup > Data Management > Synchronized Data Extensions" in Marketing Cloud. This path allows the admin to set up and manage the synchronization of specific Sales Cloud data objects and fields into Marketing Cloud, enabling the creation of segmented audiences based on this data.


NEW QUESTION # 91
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